1. Ashley
2. Jessica
3. Amanda
4. Samantha
5. Brittany
6. Sarah
7. Kayla
8. Amber
9. Megan
10. Taylor
11. Emily
12. Nicole
13. Elizabeth
14. Heather
15. Alyssa
16. Stephanie
17. Jennifer
18. Hannah
19. Courtney
20. Rebecca
There is considerable overlap, to be sure. But keep in mind that these are the
most common names of all, and consider the size of the data set. The difference
between consecutive positions on these lists may represent several hundred or
even several thousand children. So if Brittany is number five on the low-income
list and number eighteen on the middle-income list, you can be assured that
Brittany is a decidedly low-end name. Other examples are even more
pronounced. Five names in each category don’t appear at all in the other
category’s top twenty. Here are the top five names among high-end and low-end
families, in order of their relative disparity with the other category:
Most Common High-End White Girl Names
1. Alexandra
2. Lauren
3. Katherine
4. Madison
5. Rachel
Most Common Low-End White Girl Names
1. Amber
2. Heather
3. Kayla
4. Stephanie
5. Alyssa
And for the boys:
Most Common High-End White Boy Names
1. Benjamin
2. Samuel
3. Jonathan
4. Alexander
5. Andrew
Most Common Low-End White Boy Names
1. Cody
2. Brandon
3. Anthony
4. Justin
5. Robert
Considering the relationship between income and names, and given the fact that
income and education are strongly correlated, it is not surprising to find a
similarly strong link between the parents’ level of education and the name they
give their baby. Once again drawing from the pool of most common names
among white children, here are the top picks of highly educated parents versus
those with the least education:
Most Common White Girl Names Among High-Education Parents
1. Katherine
2. Emma
3. Alexandra
4. Julia
5. Rachel
Most Common White Girl Names Among Low-Education Parents
1. Kayla
2. Amber
3. Heather
4. Brittany
5. Brianna
Most Common White Boy Names Among High-Education Parents
1. Benjamin
2. Samuel
3. Alexander
4. John
5. William
Most Common White Boy Names Among Low-Education Parents
1. Cody
2. Travis
3. Brandon
4. Justin
5. Tyler
The effect is even more pronounced when the sample is widened beyond the
most common names. Drawing from the entire California database, here are the
names that signify the most poorly educated white parents.
The Twenty White Girl Names
That Best Signify Low-Education Parents*
(Average number of years of mother’s education in parentheses)
1. Angel (11.38)
2. Heaven (11.46)
3. Misty (11.61)
4. Destiny (11.66)
5. Brenda (11.71)
6. Tabatha (11.81)
7. Bobbie (11.87)
8. Brandy (11.89)
9. Destinee (11.91)
10. Cindy (11.92)
11. Jazmine (11.94)
12. Shyanne (11.96)
13. Britany (12.05)
14. Mercedes (12.06)
15. Tiffanie (12.08)
16. Ashly (12.11)
17. Tonya (12.13)
18. Crystal (12.15)
19. Brandie (12.16)
20. Brandi (12.17)
If you or someone you love is named Cindy or Brenda and is over, say, forty, and
feels that those names did not formerly connote a low-education family, you are
right. These names, like many others, have shifted hard and fast of late. Some of
the other low-education names are obviously misspellings, whether intentional
or not, of more standard names. In most cases the standard spellings of the
names—Tabitha, Cheyenne, Tiffany, Brittany, and Jasmine—also signify low
education. But the various spellings of even one name can reveal a strong
disparity:
Ten “Jasmines” in Ascending Order of Maternal Education
(Years of mother’s education in parentheses)
1. Jazmine (11.94)
2. Jazmyne (12.08)
3. Jazzmin (12.14)
4. Jazzmine (12.16)
5. Jasmyne (12.18)
6. Jasmina (12.50)
7. Jazmyn (12.77)
8. Jasmine (12.88)
9. Jasmin (13.12)
10. Jasmyn (13.23)
Here is the list of low-education white boy names. It includes the occasional
misspelling (Micheal and Tylor), but more common is the nickname-as-proper-
name trend.
The Twenty White Boy Names
That Best Signify Low-Education Parents*
(Years of mother’s education in parentheses)
1. Ricky (11.55)
2. Joey (11.65)
3. Jessie (11.66)
4. Jimmy (11.66)
5. Billy (11.69)
6. Bobby (11.74)
7. Johnny (11.75)
8. Larry (11.80)
9. Edgar (11.81)
10. Steve (11.84)
11. Tommy (11.89)
12. Tony (11.96)
13. Micheal (11.98)
14. Ronnie (12.03)
15. Randy (12.07)
16. Jerry (12.08)
17. Tylor (12.14)
18. Terry (12.15)
19. Danny (12.17)
20. Harley (12.22)
Now for the names that signify the highest level of parental education. These
names don’t have much in common, phonetically or aesthetically, with the low-
education names. The girls’ names are in most regards diverse, though with a
fair share of literary and otherwise artful touches. A caution to prospective
parents who are shopping for a “smart” name: remember that such a name won’t
make your child smart; it will, however, give her the same name as other smart
kids—at least for a while. (For a much longer and more varied list of girls’ and
boys’ names, see p. 227)
The Twenty White Girl Names
That Best Signify High-Education Parents*
(Years of mother’s education in parentheses)
1. Lucienne (16.60)
2. Marie-Claire (16.50)
3. Glynnis (16.40)
4. Adair (16.36)
5. Meira (16.27)
6. Beatrix (16.26)
7. Clementine (16.23)
8. Philippa (16.21)
9. Aviva (16.18)
10. Flannery (16.10)
11. Rotem (16.08)
12. Oona (16.00)
13. Atara (16.00)
14. Linden (15.94)
15. Waverly (15.93)
16. Zofia (15.88)
17. Pascale (15.82)
18. Eleanora (15.80)
19. Elika (15.80)
20. Neeka (15.77)
Now for the boys’ names that are turning up these days in high-education
households. This list is particularly heavy on the Hebrew, with a noticeable trend
toward Irish traditionalism.
The Twenty White Boy Names
That Best Signify High-Education Parents*
Years of mother’s education in parentheses)
1. Dov (16.50)
2. Akiva (16.42)
3. Sander (16.29)
4. Yannick (16.20)
5. Sacha (16.18)
6. Guillaume (16.17)
7. Elon (16.16)
8. Ansel (16.14)
9. Yonah (16.14)
10. Tor (16.13)
11. Finnegan (16.13)
12. MacGregor (16.10)
13. Florian (15.94)
14. Zev (15.92)
15. Beckett (15.91)
16. Kia (15.90)
17. Ashkon (15.84)
18. Harper (15.83)
19. Sumner (15.77)
20. Calder (15.75)
If many names on the above lists were unfamiliar to you, don’t feel bad. Even
boys’ names—which have always been scarcer than girls’—have been
proliferating wildly. This means that even the most popular names today are less
popular than they used to be. Consider the ten most popular names given to
black baby boys in California in 1990 and then in 2000. The top ten in 1990
includes 3,375 babies (18.7 percent of those born that year), while the top ten in
2000 includes only 2,115 (14.6 percent of those born that year).
Most Popular Black Boy Names
(Number of occurrences in parentheses)
1990
2000
1. Michael (532)
1. Isaiah (308)
2. Christopher (531)
2. Jordan (267)
3. Anthony (395)
3. Elijah (262)
4. Brandon (323)
4. Michael (235)
5. James (303)
5. Joshua (218)
6. Joshua (301)
6. Anthony (208)
7. Robert (276)
7. Christopher (169)
8. David (243)
8. Jalen (159)
9. Kevin (240)
9. Brandon (148)
10. Justin (231)
10. Justin (141)
In the space of ten years, even the most popular name among black baby boys
(532 occurrences for Michael) became far less popular (308 occurrences for
Isaiah). So parents are plainly getting more diverse with names. But there’s
another noteworthy shift in these lists: a very quick rate of turnover. Note that
four of the 1990 names (James, Robert, David, and Kevin) fell out of the top ten
by 2000. Granted, they made up the bottom half of the 1990 list. But the names
that replaced them in 2000 weren’t bottom dwellers. Three of the new names—
Isaiah, Jordan, and Elijah—were in fact numbers one, two, and three in 2000. For
an even more drastic example of how quickly and thoroughly a name can cycle
in and out of use, consider the ten most popular names given to white girls in
California in 1960 and then in 2000.
Most Popular White Girl Names
1960
2000
1. Susan
1. Emily
2. Lisa
2. Hannah
3. Karen
3. Madison
4. Mary
4. Sarah
5. Cynthia
5. Samantha
6. Deborah
6. Lauren
7. Linda
7. Ashley
8. Patricia
8. Emma
9. Debra
9. Taylor
10. Sandra
10. Megan
Not a single name from 1960 remains in the top ten. But, you say, it’s hard to stay
popular for forty years. So how about comparing today’s most popular names
with the top ten from only twenty years earlier?
Most Popular White Girl Names
1980
2000
1. Jennifer
1. Emily
2. Sarah
2. Hannah
3. Melissa
3. Madison
4. Jessica
4. Sarah
5. Christina
5. Samantha
6. Amanda
6. Lauren
7. Nicole
7. Ashley
8. Michelle
8. Emma
9. Heather
9. Taylor
10. Amber
10. Megan
A single holdover: Sarah. So where do these Emilys and Emmas and Laurens all
come from? Where on earth did Madison come from? It’s easy enough to see that
new names become very popular very fast—but why?
Let’s take another look at a pair of earlier lists. Here are the most popular names
given to baby girls in the 1990s among low-income families and among families
of middle income or higher.
Most Common “High-End” White Girl Names in the 1990s
1. Alexandra
2. Lauren
3. Katherine
4. Madison
5. Rachel
Most Common “Low-End” White Girl Names in the 1990s
1. Amber
2. Heather
3. Kayla
4. Stephanie
5. Alyssa
Notice anything? You might want to compare these names with the “Most
Popular White Girl Names” list on page 199, which includes the top ten overall
names from 1980 and 2000. Lauren and Madison, two of the most popular “high-
end” names from the 1990s, made the 2000 top ten list. Amber and Heather,
meanwhile, two of the overall most popular names from 1980, are now among
the “lowend” names.
There is a clear pattern at play: once a name catches on among high-income,
highly educated parents, it starts working its way down the socioeconomic
ladder. Amber and Heather started out as high-end names, as did Stephanie and
Brittany. For every high-end baby named Stephanie or Brittany, another five
lower-income girls received those names within ten years.
So where do lower-end families go name-shopping? Many people assume that
naming trends are driven by celebrities. But celebrities actually have a weak
effect on baby names. As of 2000, the pop star Madonna had sold 130 million
records worldwide but hadn’t generated even the ten copycat namings—in
California, no less—required to make the master index of four thousand names
from which the sprawling list of girls’ names on page 227 was drawn. Or
considering all the Brittanys, Britneys, Brittanis, Brittanies, Brittneys, and Brittnis
you encounter these days, you might think of Britney Spears. But she is in fact a
symptom, not a cause, of the Brittany/Britney/Brittani/
Brittanie/Brittney/Brittni explosion. With the most common spelling of the
name, Brittany, at number eighteen among high-end families and number five
among low-end families, it is surely approaching its pull date. Decades earlier,
Shirley Temple was similarly a symptom of the Shirley boom, though she is often
now remembered as its cause. (It should also be noted that many girls’ names,
including Shirley, Carol, Leslie, Hilary, Renee, Stacy, and Tracy began life as
boys’ names, but girls’ names almost never cross over to boys.)
So it isn’t famous people who drive the name game. It is the family just a few
blocks over, the one with the bigger house and newer car. The kind of families
that were the first to call their daughters Amber or Heather and are now calling
them Lauren or Madison. The kind of families that used to name their sons Justin
or Brandon and are now calling them Alexander or Benjamin. Parents are
reluctant to poach a name from someone too near—family members or close
friends—but many parents, whether they realize it or not, like the sound of
names that sound “successful.”
But as a high-end name is adopted en masse, high-end parents begin to abandon
it. Eventually, it is considered so common that even lower-end parents may not
want it, whereby it falls out of the rotation entirely. The lower-end parents,
meanwhile, go looking for the next name that the upper-end parents have broken
in.
So the implication is clear: the parents of all those Alexandras, Laurens,
Katherines, Madisons, and Rachels should not expect the cachet to last much
longer. Those names are already on their way to overexposure. Where, then, will
the new high-end names come from?
It wouldn’t be surprising to find them among the “smartest” girls’ and boys’
names in California, listed on pages 197–98, that are still fairly obscure. Granted,
some of them—Oona and Glynnis, Florian and Kia—are bound to remain
obscure. The same could be surmised of most of the Hebrew names (Rotem and
Zofia, Akiva and Zev), even though many of today’s most mainstream names
(David, Jonathan, Samuel, Benjamin, Rachel, Hannah, Sarah, Rebecca) are of