40. Interview with Jon Rubinstein, October 2012.
CHAPTER 5
Jobs Returns to Apple
1. Walter Isaacson, Steve Jobs(Simon & Schuster, 2011), Kindle edition.
2. Steve Jobs at Apple’s Worldwide Developers Conference 1998, video, http://www.youtube.com/watch?v=YJGcJgpOU9w.
3. Apple 10K Annual Report 1998: http://investor.apple.com/secfiling.cfm?filingID=1047469-98-44981&CIK=320193; and Apple 10K Annual Report 1995: http://investor.apple.com/secfiling.cfm?filingID=320193-95-16&CIK=320193.
4. Isaacson, Steve Jobs, Kindle edition.
5. Ibid.
6. Rob Walker, “The Guts of a New Machine” New York Times, http://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html, November 30, 2003.
7. Paul Kunkel, AppleDesign(New York, Graphis Inc., 1997) p. 21.
8. Ibid., 24.
9. Ibid., 26.
10. Isaacson, Steve Jobs, Kindle edition. Named after the Bob Dylan song “Stuck inside of Mobile with the Memphis Blues Again.” The group’s leader was a fan.
11. Bertrand Pellegrin, “Collectors Give ‘80s Postmodernist Design 2nd Look,” San Francisco Chronicle, http://www.sfgate.com/homeandgarden/article/Collectors-give-80s-postmodernist-design-2nd-look-2517937.php, January 15, 2012.
12. Andy Reinhardt, “Steve Jobs on Apple’s Resurgence: Not a One-Man Show,”Businessweek, http://www.businessweek.com/bwdaily/dnflash/may1998/nf80512d.htm, May 12, 1998.
13. Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design(Morgan Kaufman, 2007) 41–42.
14. Ibid.
15. Peter Burrows, “Who is Jonathan Ive?” Bloomberg Businessweek, http://www.businessweek.com/stories/2006-09-24/who-is-jonathan-ive.
16. Isaacson, Steve Jobs, Kindle edition.
17. Interview with Doug Satzger, January 2013.
18. Alan Deutschman, The Second Coming of Steve Jobs(Random House, 2001), 251.
19. Isaacson, Steve Jobs, Kindle edition.
20. Jennifer Tanaka, “No More Beige boxes,” Newsweek, http://www.thedailybeast.com/newsweek/1998/05/18/what-inspires-apple-s-design-guru.html, 05/18/1998.
21. Kunkel, AppleDesign, 280.
22. Delphine Hirasuna, “Sorry, No Beige,” Apple Media Arts, vol. 1, no. 2: p. 4, http://timisnice.blogspot.com/2011/02/interviewing-jonathan-ive-delphine.html, Summer 1998.
23. Ibid.
24. Interview with Paul Dunn, July 2013.
25. Mark Prigg, “Sir Jonathan Ive: The iMan Cometh,” London Evening Standard,http://www.standard.co.uk/lifestyle/london-life/sir-jonathan-ive-the-iman-cometh-7562170.html, March 12, 2012.
26. Interview with Marj Andresen, December 2012.
27. Interview with Roy Askeland, July 2013.
28. Interview with Paul Dunn, July 2013.
29. Isaacson, Steve Jobs, Kindle edition.
30. Dike Blair, “Bondi Blue,” Interview with Jonathan Ive for Purple #2, Winter 98/99, 268–75.
31. Isaacson, Steve Jobs, Kindle edition.
32. Benj Edwards, “The Forgotten eMate 300—15 Years Later,” originally in Macweek, December 21, 2012.
33. Interview with Doug Satzger, January 2013.
34. Isaacson, Steve Jobs, Kindle edition.
35. Apple brochure from 1977, noted in Walter Isaacson, Steve Jobs
36. David Kirkpatrick, reporter associate Tyler Maroney, “The Second Coming of Apple Through a Magical Fusion of Man—Steve Jobs—and Company, Apple Is Becoming Itself Again: The Little Anticompany That Could,” Fortune, http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250834/, November 9, 1988.
37. Blair, “Bondi Blue.”
38. Isaacson, Steve Jobs, Kindle edition.
39. Ibid.
40. Interview with Don Norman, September 2012.
41. Leander Kahney, “Interview: The Man Who Named the iMac and Wrote Think Different,” Cult of Mac, http://www.cultofmac.com/20172/20172/, November 3, 2009.
42. Ibid.
43. Ibid.
44. Ibid.
45. Ibid.
46. Interview with Amir Homayounfar, April 2013.
47. Isaacson, Steve Jobs, Kindle edition.
48. Ibid.
49. Jodi Mardesich, “Macintosh Power Play $1,299 PC: A Combination of Techno-Lust and Fashion Envy; It’ll Be Available in 90 Days,” San Jose Mercury News, May 7, 1998.
50. Steve Jobs, Apple Special Event, introduction of the iMac, May 6, 1998. http://www.youtube.com/watch?v=oxwmF0OJ0vg.
51. Interview with Doug Satzger, January 2013.
52. Hiawatha Bray, “Thinking Too Different,” Boston Globe, May 4, 1998
53. Matt Beer, “New Unit Built with Users, Not Engineers, in Mind,” Vancouver Sun, August 13, 1998.
54. “Will iMac Ripen Business for Apple?” Associated Press, published on Cnn.com, http://www.cnn.com/TECH/computing/9808/15/imac/, August 15, 1998.
55. “Apple Computer’s Futuristic New iMac Goes on Sale,” Associated Press, http://chronicle.augusta.com/stories/1998/08/15/tec_236131.shtml, August 15, 1998.
56. Jon Fortt, “New iMac Friendlier, but Apple Falls Short,” San Jose Mercury News,January 14, 2002.
57. Theresa Howard, “See-Through Stuff Sells Big: iMac Inspires Clear Cases for Other Gadgets,” USA TODAY, December 26, 2000.
58. Interview with Penny Sparke, September 2012.
59. Howard, “See-Through Stuff.”
60. CNET News.com staff, “Gates Takes a Swipe at iMac,” CNET, http://news.cnet.com/Gates-takes-a-swipe-at-iMac/2100-1001_3-229037.html, July 26, 1999.
61. James Culham, “Forever Young: From Cars to Computers to Furniture, the Current Colourful, Playful, Almost Toy-like Design Esthetic Owes More to the Playhouse Than the Bauhaus,”Vancouver Sun,February 10, 2001.
62. Isaacson, Steve Jobs, Kindle edition.
63. Hirasuna, “Sorry, no beige.”
CHAPTER 6
A String of Hits
1. Lev Grossman, “How Apple Does It,” Time, http://www.time.com/time/magazine/article/0,9171,1118384,00.html, October 16, 2005.
2. Interview with Doug Satzger, January 2013.
3. Walter Isaacson, Steve Jobs(Simon & Schuster, 2011), Kindle edition.
4. Interview with a former Apple executive, December 2012.
5. Phil Schiller testimony during Apple v. Samsungtrial, trial transcript online at Groklaw (but behind paywall).
6. Interview with a former Apple executive, December 2012.
7. Interview with Sally Grisedale, February 2013.
8. Grossman, “How Apple Does It.”
9. Neil Mcintosh, “Jobs Unveils the G4 Super Mac,” Guardian, http://www.guardian.co.uk/technology/1999/sep/02/onlinesupplement1, September 1, 1999.
10. Isaacson, Steve Jobs, Kindle edition.
11. Interview with Jon Rubinstein, October 2012.
12. Mark Prigg, “Sir Jonathan Ive: The iMan Cometh,” London Evening Standard, http://www.standard.co.uk/lifestyle/london-life/sir-jonathan-ive-the-iman-cometh-7562170.html.
13. Jonathan Ive in Apple iBook G3 Introduction, 2007, video, http://www.youtube.com/watch?v=_X9PWjUD9gU
14. Henry Norr, iBook Looks Less Different: This Time, Enternal Features Distinquish Apple’s Noebook, San Francisco Chronicle, http://www.sfgate.com/business/article/REVIEW-iBook-looks-less-different-This-time-2920054.php, May 17, 2001.
15. Steve Gillmor, “Off the Record,” Infoworld, http://www.infoworld.com/d/developer-world/record-937 October 21, 2002.
16. Interview with Jon Rubinstein, October 2012.
17. Jonathan Ive, “Celebrating 25 Years of Design” Design Museum 2007, http://designmuseum.org/design/jonathan-ive.
18. Christopher Stringer testimony during Apple v. Samsungtrial, trial transcript online at Groklaw (but behind paywall).
19. Ibid.
20. Simon Jarry, “2001MW Expo: Titanium G4 PowerBook stunner,” Macworld UK, http://www.macworld.co.uk/mac/news/?newsid=2323, January 10, 2001.
21. Jonathan Ive in Apple iBook G3 Introduction, 2007.
22. Ibid.
23. John Siracusa, “G4 Cube & Cinema Display,” http://archive.arstechnica.com/reviews/4q00/g4cube_cd/g4-cube-3.html, October 2000.
24. Andrew Gore, “The Cube,” Macworld.com, http://www.macworld.com/article/1015641/buzzthe_cube.html, October 1, 2000.
25. John Siracusa, “G4 Cube & Cinema Display.”
26. Apple.com press releases, “Apple to Report Disappointing First Quarter Results,” http://www.apple.com/pr/library/2000/12/05Apple-To-Report-Disappointing-First-Quarter-Results.html, December 5, 2000.
27. Brad Gibson, “Macworld: Numbers Tell the Story for Apple Sales,” PC World, http://www.macworld.com/article/1021753/apple.html, January 19, 2001.
CHAPTER 7
The Design Studio Behind the Iron Curtain
1. Charles Piller, “Apple Finds Its Design Footing Again with iMac” LA Times, http://articles.latimes.com/1998/jun/08/business/fi-57794, June 8, 1998.
2. Marcus Fairs, “Jonathan Ive,” ICON, http://www.iconeye.com/read-previous-issues/icon-004-|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July/August 2003.
3. Lev Grossman, “How Apple Does It,” Time, http://www.time.com/time/magazine/article/0,9171,1118384,00.html, October 16, 2005.
4. Interview with a former Apple engineer, June 2013.
5. Interview with Jon Rubinstein, October 2012.
6. Interview with Doug Satzger, January 2013.
7. Christopher Stringer testimony, Apple v. Samsungtrial, San Jose Federal Courthouse, July 2012.
8. Ibid.
9. Ibid.
10. Interview with Gautam Baksi, June 2013.
CHAPTER 8
Design of the iPod
1. Steven Levy, The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness(Simon & Schuster, 2006), 36.
2. Ibid., 38.
3. Ibid., 133.
4. Sheryl Garratt, “Jonathan Ive: Inventor of the decade,” The Guartdian, http://www.guardian.co.uk/music/2009/nov/29/ipod-jonathan-ive-designer, November 28, 2009.
5. Leander Kahney, “Straight Dope on the IPod’s Birth,” http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956, October 26, 2006.
6. Interview with Tim Wasko, April 2013.
7. Rob Walker, “The Guts of a New Machine,” New York Times Magazine, http://www.nytimes.com/2003/11/30/magazine/the-guts-of-a-new-machine.html?pagewanted=all&src=pm, November 30, 2003.
8. Jonathan Ive, “iPod—2001 and 2002,” Design Museum Online Exhibition,http://designmuseum.org/exhibitions/online/jonathan-ive-on-apple/ipod-emac
9. Interview with Chris Lefteri, October 2012.
10. Levy, The Perfect Thing, 78.
11. Ibid., 99–100.
12. Jonathan Ive in Apple Original iPod Introduction, 2006, video, http://www.youtube.com/watch?v=TSqNHGJw2qI
13. Levy, The Perfect Thing, 50.
14. Macslah Forum post, found on “Apple’s ‘breakthrough’ iPod,” Brad King and Farhad Manjoo, Wired.com, http://www.wired.com/gadgets/miscellaneous/news/2001/10/47805, October 23, 2001.
15. Apple—“Introducing the First iPod,” http://www.youtube.com/watch?v=BCYhrt_PF7Q
16. Levy, The Perfect Thing, 51.
17. Johnny Davis, “Ten Years of the iPod,” The Guardian(UK), http://www.guardian.co.uk/technology/2011/mar/18/death-ipod-apple-music, March 17, 2011.
CHAPTER 9
Manufacturing, Materials and Other Matters
1. Walter Isaacson, Steve Jobs(Simon & Schuster, 2011), Kindle edition.
2. Ibid.
3. Garry Barker, “The i of the Beholder,” interview with Jonathan Ive, Sydney Morning Herald, http://www.smh.com.au/articles/2002/06/19/1023864451267.html, June 19, 2002.
4. Henry Norr, “Apple’s New iMac: Team Develops Unique Ideas,” San Francisco Chronicle, January 8, 2002.
5. Ibid.
6. Barker, “The i of the Beholder.”
7. Isaacson, Steve Jobs, Kindle edition.
8. Apple iMac G4 , 2011, video, http://www.youtube.com/watch?v=0Ky_vxFBeJ8
9. “Apple Takes a Bold New Byte at iMac,” New Zealand Herald, http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=787149, January 21, 2002.
10. Email from Ken Segall, April 2013.
11. Interview with Dennis Boyle, October 2012.
12. Steven Levy, “The New iPod” Newsweek,http://www.thedailybeast.com/newsweek/2004/07/25/the-new-ipod.html, July 25, 2004.
13. Steven Levy, The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness(Simon & Schuster, 2006) 102.
14. Jonathan Ive in conversation with Dylan Jones, editor of BritishGQ, following his award of honorary doctor at the University of the Arts London, © Nick Carson 2006. First published in issue 5 of TEN4, http://ncarson.wordpress.com/2006/12/12/jonathan-ive/, November 16, 2006.
15. IDEA, www.idsa.org/award
16ICON004, http://www.iconeye.com/read-previous-issues/icon-004|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July/August 2003.
17. Neil Mcintosh, “Return of the Mac,” http://www.guardian.co.uk/artanddesign/2003/jun/04/artsfeatures.shopping, June 3, 2003.
18. Ibid.
19. Garry Barker, “Hey Mr. Tangerine Man,” Sydney Morning Herald, http://www.smh.com.au/articles/2003/06/11/1055220639850.html, June 12, 2003.
20. Nathalie Atkinson, “That New White Magic,” Saturday Post, Canada, http://www.nationalpost.com/search/site/story.asp?id=1378CAFA-0509-4389-8B7E-4333915AF45A, August 2, 2003.
21. Larry Elliott, “Better Design Requires Better Product,” http://www.guardian.co.uk/business/2005/nov/21/politics.economicpolicy, November 20, 2005.
22. Ibid.
23. Jonny Evans, “Apple Design Chief Jonathan Ive Collects CBE,”Macworld, http://www.macworld.co.uk/mac/news/?newsid=16510, November 17, 2006.
24. Marcus Fairs, ICON, http://www.iconeye.com/read-previous-issues/icon-004-|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July /August 2003.
25. Dick Powell, “At the Core of Apple,” Innovate, issue 6, Summer 2009, http://www.innovation.rca.ac.uk/cms/files/Innovate6.pdf
26. Phil Schiller, Apple v. Samsung trial testimony.
27. Isaacson, Steve Jobs, Kindle Edition.
28. Apple Press info, “Tim Cook Named COO of Apple,” http://www.apple.com/pr/library/2005/10/14Tim-Cook-Named-COO-of-Apple.html, October 14, 2005.
29. Interview with Jon Rubinstein, October 2012
30. Leander Kahney,Inside Steve’s Brain, expanded edition (Portfolio, 2009), 96.
31. Joel West, “Apple Computer: The iCEO Seizes the Internet,” http://www.scribd.com/doc/60250577/APPLE-Business, October 20, 2002.
32. Adam Lashinsky, “Tim Cook: The Genius Behind Steve,” Fortune, http://money.cnn.com/2011/08/24/technology/cook_apple.fortune/index.htm, August 24, 2011
33. Interview with Doug Satzger, January 2013.
34. Walter Isaacson, Steve Jobs, Kindle edition
35. Ibid.
CHAPTER 10
The iPhone
1. Walter Isaacson, Steve Jobs(Simon & Schuster) Kindle Edition.
2. Ibid.
3. Ibid.
4. John Paczkowski, “Apple CEO Steve Jobs Live at D8,” http://allthingsd.com/20100601/steve-jobs-session/, June 1, 2010.
5. Scott Forstall, Apple v. Samsungtrial testimony.
6. Ibid.
7. Kevin Rose, “Matt Rogers: Founder of Nest Labs interview,” Foundation 21, 2012, video, http://www.youtube.com/watch?v=HegU77X6I2A
8. “On the verge,” The Verge,April 29, 2012, video http://www.theverge.com/2012/4/30/2987892/on-the-verge-episode-005-tony-fadell-and-chris-grant.
9. Isaacson, Steve Jobs, Kindle Edition.
10. Scott Forstall testimony at Apple v. Samsungtrial.
11Apple v. Samsungtrial, deposition of Jonathan Ive,
