The power of music will 7)prevail, definitely. Absolutely, 100%. This isn’t about do or die, this is about this is just a state of 8)flux. We are going through a process of change.
想说爱你不容易
Napster已经不存在了,但网络音乐的技术还在,唱片业的利益也同样还在遭受损失。那么,唱片业是否能顺应时代潮流,采取技术从而重新赢利呢?
从国际互联网下载音乐从来没像现在这样流行,数百万的人们每天都从网上免费下载音乐,但这是不合法的。
大约有十亿首歌曲在网上免费提供下载,损失的利润是无法计算的。在唱片公司举步唯艰的时候,他们也承认,网上下载的确能提供大量选择。
罗布·韦尔斯(环球唱片公司新媒体经理):我们的强项是推广。每个人都会问的问题是,我们如何使消费者放弃免费音乐而选择有偿下载。
这可并不容易,迄今为止,五大唱片公司-环球、百代、索尼、华纳和BMG唱片公司的下载服务都出现了问题。但现在,他们也许都从一个不太靠得住的来源-电脑制造商苹果公司那里获得了解决办法。四月,苹果公司成立了iTunes网站,有四百万首歌曲可供下载,消费者只要付99美分就可以下载一首歌。这是目前最成功的有偿网站了。iTunes这种商业模式与其他种种所不同的是,它不用交月费。消费者拥有音乐,而不是租借音乐;而且还不用购买整张专辑。
罗布·韦尔斯∶我觉得这真够滑稽,需要一名电脑制造商来告诉我们唱片业该怎样将产品销售给顾客,以及怎样将数码产品销售给顾客。
但唱片业新商业模式的尝试对其自身来说并不是十全十美的。世界最大的唱片零售商之一-“主人之声”已经建立起自己的下载网址,并有望将其互联网经验引入其店铺经营中。
变化是唱片业方方面面所面临的最大威胁。英国一家小唱片公司Skint因与Fatboy Slim签约后而名声大噪。数码时代的到来将发生翻天覆地的变化。
达米安·哈里斯(Skint唱片公司联合创始人)∶我们已与几个新人签约,想将他们推出,但仅仅一人的费用就无比昂贵。
所以,Skint唱片公司想在网上发布单曲。这样,歌手就能得到曝光,费用也可以比较合理。环球公司还想利用其与明星的关系辅助网上营销。这意味着,如果购买一张U2的专辑,就有可能获得一次与乐队见面的独一无二的机会。但环球公司并不只是想销售音乐。想要宽带吗?只要去你最喜欢的歌手的网站并注册就可以了。
作为青年人文化的窗口,MTV将试图说服它的观众,有偿下载音乐才是大势所趋。唱片业仍不能掉以轻心。许多人都相信,唱片公司的黄金时代已经过去了。但对于歌手们来说,只是一个改变的问题。
毋庸置疑,音乐的力量是所向披靡的。毫无疑问,百分百肯定。问题的关键不是成或败,而是一种变迁。我们正经历着这种改变。
注释:
1) Napster: Napster曾是美国最大的免费音乐网站,在2001年因涉及版权侵权问题而遭起诉并最后关闭
2) quantify v. 确定数量
3) reel v. 蹒跚地走
4) label n. 标签,这里指唱片公司]
5) HMV: His Master’s Voice: (英国)“主人之声”牌唱片
6) mantra n. 符咒
7) prevail v. 流行,盛行
8) flux n. 变迁
★★《2003年11月号-第43期-Disc01-14》★★
Never Had A Dream Come True
Everybody’s got something they had to 1)leave behind
One regret from yesterday that just seems to grow with time
There’s no use looking back or wondering
How it could be now or might have been
Oh this I know but still I can’t find ways to let you know
*I’ve never had a dream come true
Till the day that I found you
Even though I pretend that I’ve 2)moved on
You’ll always be my baby
I never found the words to say
You’re the one I think about each day
And I know no matter where life takes me to
A part of me will always be with you
Somewhere in my memory
I’ve lost all sense of time
And so my road can never be ‘cos yesterday is all that fills my mind
There’s no use looking back or wondering
How it should be now or might have been
Oh this I know but still I can’t find ways to let you go
Repeat *
You’ll always be the dream that fills my head
Yes you will, say you will, you know you will
Oh baby, you’ll always be the one I know I’ll never forget
There’s no use looking back or wondering
Because love is a strange and funny thing
No matter how I try and try I just can’t say goodbye
No no no no
梦想成真
每个人都有想要忘却的事情
昨日的遗憾随时光而增长
不要回首过去,或者期望
现在和过去有什么不一样
这我明白,却无法让你知道
我从来不知道梦想也可以成真
直到那天我遇见你
尽管我假装要继续前进
而你是我永远的唯一
我从来不知道该对你说些什么
我每天想念的就是你
不管生活会怎样
我的心永远属于你
在我记忆的某个地方
我忘却了时间
我再也找不到方向,因为昨天充斥着我的思想
不要回首过去,或者期望
现在和过去有什么不一样
这我知道,只是无法放手让你走
你就是我所有的梦想
你是,你是,你一直是
哦宝贝,我永远不会忘记你
不要回首过去,或者期望
因为爱是多么奇妙和有趣的事情
我一试再试,就是无法说出要和你分手
★★《2003年11月号-第43期-Disc02-01》★★
The Coming of the Ming Dynasty
You could not have written a better closing chapter for one of basketballs’ big men. The NBA title for the San Antonio Spurs gives their center 37-year-old David Robinson a storybook ending, to a long and prosperous career. While his can-do-style and wholesome image will be sorely missed, the NBA has quickly generated a huge 1)buzz around the tallest man in the league, Yao Ming, who has the added benefit of being from the world’s fastest growing economy. NBA officials are so excited they have a name for his expected 2)reign, the Ming Dynasty.
Yao Ming is a giant in the basketball world. And not just because he stands seven ft. six inches tall, 2.286 meters.
Carrol Dawson (General Manager, Huston Rockets): No matter where we go or what we are talking about, his name comes up. And I’ve been in this business 25 years and NBA and I’ve been a college coach long time before, and I’ve never seen anything like this.
As 3)the draft’s first pick, Yao signed a four year $18 million contract, he already has earned more than $4 million in 4)endorsement money, an amount which some analysts forecast could rise to eight figures by next year. Yao already is drawing comparisons to NBA legend Michael Jordan, whose net worth has been estimated at more than $400 million. Yao is by far the most visible first year player in the NBA. Companies are 5)capitalizing on his mystery, charisma and of course his size.
Through Yao’s Rockets, the entire league is raising its profile in the world’s largest emerging market. The NBA showed 170 games on 12 Chinese television networks this season, and has plans to play pre-season games and sell merchandise in China next year. Chinese companies are 6)reciprocating. In a sure sign of an burgeoning trend, the country’s second largest 7)brewery, Yanjing Beer has signed on as a corporate sponsor of the Houston Rockets.
Thad Brown (VP, Rockets): They wanted to be associated with the team because they could in fact not only create a 8)beachhead here in the United States for the distribution of their product, but also it would reach their customers back in China while the games are being broadcast there locally. Well he’s got a great smile, he’s very humble, he’s very smart, and he represents himself and his team so well. Everything has kind of 9)converged the perfect storm if you will, where he really has become this flash point for U.S.-China relations and commerce.
The NBA hopes the international appeal of its newest star will 10)buffer losses at home. League-wide ticket sales this season are down 5% overall. And a recent survey revealed that 40% of basketball fans in the U.S. have lost some interest in the NBA since Michael Jordan left the Bulls in 1998. But the Rockets are becoming a draw even away from Houston-jumping from 18th last season to 7th, as the Rockets opponents take advantage when Yao comes to town.
Moochie Norris (Teammate): Seems like every time you turn around, it’s just Yao, Yao, Yao. You know it doesn’t bother the team as much as it bothers him. I think sometimes he doesn’t know but for the most part he’s like, every city we go to there is, you know, just this 11)entourage of people just waiting for him to step on the floor, just walk in the building.
The NBA restricts the marketing capabilities of individual teams, but the Rockets have profited from Yao’s presence nonetheless. The team launched a Mandarin language website, and radio show to appeal to Houston’s 250,000 Asian Americans.
Ticket sales are up 16%, local television ratings have nearly doubled, Internet traffic is up four times what it was last year in large part to the hits to the Chinese content pages, from Houston and from halfway across the world.
George Postolos (President, Rockets): He’s such a huge star in China already, the sort of meeting Chinese citizens here are so connected back to the homeland that it takes on added significance and it’s created an incredibly passionate response with them. And you’re seeing you know, nearly ten times the sales to the Chinese community that we had a year ago.
Tim McDougall (Marketing VP, Rockets): We thought this would be the biggest individual sports story of the century, or a long time and that Yao would be that big, just by the number of people who are interested in him. Put that up right against the other great individual sports stories there in history and he ranks up there really well.
姚明之年
你不能为这位篮球巨人的球员生涯谱写更好的结束篇章了。圣安东尼奥马刺队获得的NBA总冠军头衔为队里37岁的中锋大卫·罗宾逊漫长而光辉的职业生涯划上了圆满的句号。当人们还在深深地怀念罗宾逊鲜明的风格和良好的形象的时候,姚明,这个来自经济增长速度最快的国家的NBA第一高度,已经在联盟里刮起一股强烈的旋风。NBA的高层兴奋地把即将到来的姚明时代称为“明朝”。
姚明是篮球界的巨人,而这不仅仅因为他身高七尺六寸,相当于2.286米。
卡罗尔·道森(休斯顿火箭队总经理):无论我们走到哪里,谈论什么话题,总会有姚明的名字出现。而我在这行业里干了二十五年,过去在NBN工作过,还当过很长时间的大学教练,却从来没有看见过这种情况。
当选秀状元姚明签下一份为期四年、价值一千八百万美元的合同时,他已经获得了超过四百万美元的产品广告收入,一些分析家预期这个数目明年将上升到八位数字。现在已经有人把他的收入和NBA的传奇人物迈克尔·乔丹相比,乔丹的身价估计超过四亿美元。到目前为止,在第一年加入NBA的球员当中姚明是最受瞩目的。许多公司都想利用他身上的神秘感和超凡的魅力,当然还有他的身材去获得利益。
通过姚明所在的火箭队的影响,整个职业联赛在中国这个世界上最大的市场上所得到的关注程度越来越高。NBA这个赛季通过十二个中国电视网络转播了一百七十场比赛,而且明年计划在中国播放季前赛和出售NBA商品。有来有往,中国公司也开始进入了美国市场。中国第二大酿酒厂生产的燕京啤酒已经签约成为了休斯顿火箭队的合作伙伴。
萨德·布朗(火箭队副主席):他们与球队合作是因为这样不仅能够在美国市场登陆,建立产品的分销点,而且在当地球赛播出的时候中国的消费者也能看得到自己的品牌。姚明的笑容很灿烂,人很谦卑,也很聪明,他为自己和球队树立了很好的形象。可以这样说,所有的好因素汇集在一身,使人们完全为之倾倒,他确实成为了中美友好关系和贸易的一个闪亮点。
NBA方面希望由姚明这颗新星在国际上带来的吸引力能挽回它在国内市场的损失。联赛本季票的销量总体下跌了百分之五。而最近的调查表明自从1998年迈克尔·乔丹从公牛队退役后,有百分之四十的美国篮球迷对美国职业篮球联赛失去了一些兴趣。而火箭队即使是客场票的销售额也有大幅上升,从上赛季排名第十八位上升到第七位。从姚明那里,火箭队的对手们都能从中获益。
穆奇·诺里斯(队友):好像在你周围的都是一片“姚、姚、姚”声。你知道这种情况对他的困扰更甚于球队。我想有时他并不清楚的是:很多时候,每到一个城市都有一大群人在等待他的到来,等待着他走进大楼里。
尽管NBA对每一支球队的经济收入都有一定的限制。但通过姚明,火箭队能获得额外的收入。球队建立了一个中文的网站,并增加了一个电台节目以满足二十五万亚裔美国球迷的需要。
球票销量增加了百分之十六,当地的电视收视率上升了将近一倍,网络流量与去年相比增加了四倍,这些收益主要是因为休斯顿和地球另一边的中国访客大量点击中文网站所致。
乔治·波斯托罗斯(火箭队主席):他在中国已经是个非常耀眼的明星,(他的到来)对在这里思念祖国的中国人有特殊的意义,产生了热烈的反响。与一年前相比,我们在华人社区的产品销量增加了近九倍。
蒂姆·麦克杜格尔(火箭队营销副主席):我想这是本世纪最成功的体育传奇故事,至少在相当长的一个时期会这样。姚明的力量究竟有多巨大,只要看看对他有兴趣的人有多少就知道了。把他的传奇作为个人体育故事载进历史,他将占一席之地。
注释:
1) buzz n. 嘁嘁喳喳,嘈杂声
2) reign n. 盛行,支配
3) the drafts 指2002年的NBA选秀,姚明成为当年的选秀状元。
4) endorsement n. 商品广告
5) capitalize on 利用
6) reciprocate v. 互给,报答
7) brewery n. 啤酒厂
8) beachhead n. 登陆场
9) converge v. 会聚,集中
10) buffer v. 缓冲
11) entourage n. 随从,随行人员
★★《2003年11月号-第43期-Disc02-02》★★
Prince William Grows Up!
At Eton, William 1)breezed through his 2)A-level year. He shined at sport and he was elected by his schoolmates to "POP," the college's elite 3)prefect's club, made up from the eleven most popular boys of his year. And although, like many Windsors, he was not academic, he took three A-levels. He left Eton in the summer of 2000.
Following in his father's footsteps, William had developed a particular love for polo, the sport of kings and millionaires. The next summer, William made his public debut for the Highgrove team, with his brother and father at the 4)Cirencester Polo Club.
At first, William wanted to play polo in Argentina before going to university. But Charles thought that that would be a mistake, and that he would be a mistake, and that he should do something more worthwhile. So William joined up with 5)Raleigh International, an organization his father had helped set up. William raised money to go on an expedition in Chile, South America.Once in Chile, William travelled with a small group of Raleigh venturers to Tortel, where he carried out volunteer work for the poor rural community.
As well as helping in less developed countries, Raleigh gives privileged school leaders, like Prince William, the chance to work alongside young people from different backgrounds in the UK. This wasn't an excuse for an exotic holiday. It was hard work, and William took his turn to "6)muck in" with the team building walkways.
William: I don't know I've been treated any different at all than I... special treated at all... which is why I just... I think I get along with these guys so well as well. They all treat me the same. The locals treatme the same, and I just, I love being... having no restrictions, you know?
William lived with his new companions in an old nursery they nicknameed "Hotel Tortel." Boys and girls camped together at very close quarters.
Companion: We had to set up our sleeping bags around the slides and the climbing frames. And at the back, the base, there was Will. I think he set... he set up his underneath the slide, right next to the toilet. So there's no luxury from day one.
All 7)trappings of royalty dropped away as William got stuck in with the other young volunteers.
During his gap year, Prince William had found great freedom and happiness out of the public eye, living as an ordinary person. The reality of his royal background and destiny was something he always wished to escape.
In September, 2001, William showed his independent-mindedness by breaking with royal tradition to study History of Art at St. Andrew's University. He decided not to go to "Freshers' Week" because, he said, "I thought I'd probably end up in a gutter, completely wrecked." Although his family are his closest 8)confidants, William does have firm friends, who have proved they can be relied upon. It’s only when he’s with his group of trustworthy friends that he can let his guard slip.
Now in his second year at St. Andrew’s, William has moved into a student flat with friends, which has made him happier. He takes early morning jogs, plays golf, and goes to the local Indian takeaway.
William has been linked to a number of girls, many from the polo set. His first girlfriend was, allegedly, Arabella Musgrave. They were seen drinking in the local pubs, but it ended when William went up to university. Not surprisingly, William is always determined to keep the identity of the girls he’s dating a secret, as much for their sakes as his.
Camilla Long (Writer): There’s a very complicated sort of ritual. If he’s meeting a girl that he likes, he will go to a party and she will turn up to the same party, and the host won’t know who she is. Only he and her will know that there’s some kind of liaison going on. So it’s very shrouded in mystery. It’s very controlled.
After he finishes university, it is likely William will 9)pursue a career in the army, in order to lead as normal a life as he can for as long as possible. Typically, he’s rejected any idea of public celebrations for his 21st birthday, opting, instead, for a private party with friends. William’s reluctance to accept his future destiny, means that some wonder whether he will reject his royal role altogether. But Prince William’s 10)level-headedness and courage mean that he will, probably, 11)knuckle down and accept his fate.
威廉王子长大了
在伊顿公学,威廉轻松地读完了最后的预科阶段。他非但在运动场上出类拔萃,还被校友们推选加入POP。POP是伊顿的班级长社团,由当年11位最受欢迎的学生精英组成。尽管同其他温莎王室成员一样,他不是一个学者型的人才,但仍然修读了三门大学预科课程。2000年的夏天他从伊顿公学毕业。
同他父亲一样,威廉渐渐对马球--所谓王宫贵族和百万富翁的运动--产生了特别的爱好。次年的夏天,威廉和弟弟及父亲一起,代表海哥夫队在西兰斯特马球俱乐部首次公开亮相。
威廉起初想在上大学之前去阿根廷打马球,但查尔斯王储认为那是一个错误的决定,他应当去做一些更有意义的事情。于是威廉参加了一个由他父亲帮助设立的慈善机构--雷利国际组织的志愿行动,并筹足经费远赴南美的智利进行考察。在智利时,威廉和一小队雷利成员来到了特尔泰村,从事扶助贫困村民的志愿工作。
雷利国际组织不仅在欠发达国家从事援助工作,还给像威廉王子这样有特权的学生领袖提供了与来自英国不同社会阶层的年轻人一起工作的机会。这可不是享受异域风情假日的借口,而是实实在在的辛苦工作,威廉甚至还“屈尊”和队友们一起铺设了村内小路。
威廉:我没有一丁点儿感觉到被区别对待......根本没有特殊待遇可言......因此我......我想我才与队友们相处得这么好......他们全都对我一视同仁。村民们也样对待我,恩......我就是喜欢......无拘无束,知道吧。
威廉与他的新伙伴们住在一所古旧的幼儿园里,他们把这里戏称为“特尔泰大酒店”。男孩女孩都挤在一起宿营。
女同伴:我们不得不把睡袋铺在,恩,滑梯和攀爬架周围,而阿威就睡在后面的地上。我想他是把......把睡袋铺在了滑梯下面,就在厕所边上,所以说从一开始就没有奢华享受可言。